How TO ADVERTISE Your Music More Effectively
Knowing how to advertise your music is considered to be THE most important thing that you can do for your music business and your music career as a whole. You know it’s something that must be handled and when you’re not making efforts to learn how to market your music more effectively then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to consider is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music marketing campaign are? Let’s face it, in the event that you plan on creating a name on your own in the music industry it is important to realize you’ll be investing plenty of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents right into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for example, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of the key components minus the essential third aspect in a music advertising campaign won’t bring in maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting the name out there and partaking in conversations with fans could be cool, even self gratifying and it’s definitely better than not doing anything at all, but imagine how much more effective you’d be if you went to work on many of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to concentrate on the elements which are most productive for the music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. All you do should create an awareness for you and your music all the time. Approach this with precision and a company direction as well as your music business foundation will be solidified for years to come.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts need to know that you’re for real. That you value them. music That you’re here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the others of your music marketing processes will flow and flourish so easier.
Yes! It’s Easier Said Than Done
I recognize that it’s simpler to talk about these exact things than it is to create them happen in your career but this is exactly what the music business is all about so incorporating these procedures into your music business campaign is a must, or you merely won’t last long enough to create dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll require the sale solution to often and just forget about connecting with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and execute a bunch of music marketing, but if you are not touching all three components of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame press releases that musicians love to send out nowadays. These press releases are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that will be blatantly obvious when you build up a headline such as this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it fails to connect and that my pal is a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to at once over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively